A Recap of the Female Leaders of Tomorrow Mentoring Programme. In an time where the call for gender equality and female empowerment is louder than ever, initiatives that enable the growth and development of women in leadership roles are necessary.

In the ever-evolving world of television, the past decade has witnessed a seismic shift. The rise of streaming platforms, coupled with a plethora of monetisation models, has transformed the way we consume content. However, amidst this transformation, there's a growing concern that the industry's obsession with labelling and

Iron your flags and get ready for some late nights – we’re gearing up for another Olympics! And things feel different this time round now that covid seems to be fading in our rear-view mirrors. In a city no less iconic than Paris, we’re gearing up for a media whirlwind. Earlier this year Nine released their sponsors which included huge

Nick and I embarked on our first journey to South by Southwest (SXSW) this year, eager to dive deep into the pulsating heart of the U.S. media landscape. Our objective was clear: to juxtapose it with our current landscape, uncover the emerging trends and technologies poised to reshape our world - and boy, did it deliver…

Employee preferences for WFH means workplaces need to utilise office spaces as a tool to connect with staff. In Better Workplaces, AdNews looks at how agencies use office design to entice staff to come in and create a company culture worth staying for. Nestled in Surry Hills' Elizabeth Towers sits independent media agency

Last week, Kaimera proudly joined in the celebration of Mardi Gras Week! A massive thank you to the amazing team at News Corp and the incomparable Renee Saunts for treating us to a performance that will go down in history. Renee Saunts didn't simply enter the room; she commanded it, leaving us all in awe…

Artificial intelligence (AI) is rapidly transforming the world of marketing. AI-powered tools and platforms are automating tasks, optimising campaigns, and enhancing productivity. However, AI is not a replacement for marketers. I would argue that marketers now play a more important role than ever given the…

The Super Bowl, one of the most-watched television events in the United States, serves as a testament to the enduring effectiveness of old-school TV advertising. The Super Bowl, one of the most-watched television events in the US, serves as a testament to the enduring effectiveness of old-school TV advertising.

Last Thursday, the iconic Ivy Ballroom set the stage for an insightful morning at the HEARD 2024 event hosted by Commercial Radio Australia (CRA). As an outlier in the realm of audio consumption, I embarked on this journey with a keen interest in branded content, eager to explore the potential of integrating brands with…