With the rise of AI, being creative is more important than ever for media agencies. Don’t get us wrong, we embrace the automation, efficiency and aid that AI brings to strategy and planning – however, we still need humans, and most importantly, human ideas, at the heart of our media solutions.

On the evening of June 27, Trent McMillan, one of our founders, took the unusual step to voluntarily spend a night in Jail alongside 80 other industry leaders. Handing over his mobile phone, donned prison overalls, and prepared to spend a night in a prison cell…

Since joining Athyna at its inception in February last year, I’ve come to understand that small teams pack a big punch. The agility and close-knit nature allow for quick decisions and rapid execution. Beginning as a team of two and growing now to four…

I recently attended an enlightening measurement workshop hosted by Meta. The session was rich with insights, providing valuable strategies to enhance ad performance and future-proof our measurement approaches. Here are the key takeaways.

This morning, ARN hosted their first relaxed Indie agency event, "The Connected Independent," at their brand new North Sydney HQ. The first session focused on dispelling common misconceptions and shedding light on the true potential of podcasts.

Last week, Trent McMillan and Marianne Lane jetsetted up to the sunny sunny FNQ for Cannes in Cairns and have reported it was nothing short of spectacular. The event was a melting pot of brilliant minds, innovative ideas, and valuable networking opportunities. From inspiring keynote speeches to engaging panel discussions…