On the evening of June 27, Trent McMillan, one of our founders, took the unusual step to voluntarily spend a night in Jail alongside 80 other industry leaders. Handing over his mobile phone, donned prison overalls, and prepared to spend a night in a prison cell…

Since joining Athyna at its inception in February last year, I’ve come to understand that small teams pack a big punch. The agility and close-knit nature allow for quick decisions and rapid execution. Beginning as a team of two and growing now to four…

I recently attended an enlightening measurement workshop hosted by Meta. The session was rich with insights, providing valuable strategies to enhance ad performance and future-proof our measurement approaches. Here are the key takeaways.

This morning, ARN hosted their first relaxed Indie agency event, "The Connected Independent," at their brand new North Sydney HQ. The first session focused on dispelling common misconceptions and shedding light on the true potential of podcasts.

Last week, Trent McMillan and Marianne Lane jetsetted up to the sunny sunny FNQ for Cannes in Cairns and have reported it was nothing short of spectacular. The event was a melting pot of brilliant minds, innovative ideas, and valuable networking opportunities. From inspiring keynote speeches to engaging panel discussions…

This year, Kaimera's 5th annual offsite took us to the stunning Ettalong on the Central Coast. With the theme centered around teamwork, the event had a great mix of insightful discussions, engaging activities, and moments of relaxation, all aimed at strengthening our team spirit and culture.

With the destruction of the traditional funnel and more data than ever before, four senior leaders came together at Mumbrella360 to discuss why marketing today is a mess. After asking the audience to define and share their definition of ‘marketing’ – a move that saw

This year’s Met Gala was an undisputed moment of celebrity opulence and extravagance. From ridiculous flower adorned headdresses, near-naked outfits to pain-inducing corsets and outfits so tight they physically prevented movement, the event lived up to its reputation as the pinnacle of celebrity culture.

On Tuesday, May 14th, the Google Cloud Summit in Sydney brought together industry leaders, innovators, and technologists to explore Google's latest advancements in AI and cloud computing. This event showcased how Google is pushing the boundaries of technology, making AI an integral part of business strategies.