Thursday morning saw one of the hottest events of the year being hosted at Hoyts Broadway – the Val Morgan (VM) Summer Film Fronts. A highly anticipated event, the film fronts provided agency partners with a recap of 2023 and a look forward into the top four genres (with trailers to boot) over the coming year…

Comprising of more than 800 sessions, 19 different tracks and countless brand activations- the inaugural SXSW Sydney promises to be not just a conference but a melting pot of creative thinking, inspiring speakers, and provocative panel. Across so many varied sessions, it really is a ‘choose your own adventure’…

The realm of Out-of-Home (OOH) advertising has experienced a transformative surge in recent years, fueled by the rapid expansion of the digital OOH landscape. In less than 5 years, digital revenue catapulted from a modest 7% share of overall OOH revenue to a 50%, as reported by the Outdoor Media Association (OMA)…

The audio market is heating up with some major stories hitting the press over the last two months. So far, we have seen the latest survey results where 2GB and remain breakfast royalty, SMI results pointing to a softening market, a change in hosts on 4BC as Ray Hadley farewells Brisbane’s morning show, TikTok music…

‘R U OK Day’ is here again! As someone who deeply values the support of one’s friends, I love ‘R U OK Day’. Each year for me, it’s a nice opportunity to pause and reflect on the moments, big and small, where my friends have really been there for me, whether I’ve needed it or not. This year, with a new and growing team at Athyna, ‘R U OK’ day….

Without data, the impact of advertising is invisible. It’s a critical tool for measuring effectiveness (fun fact- the roots of modern AB testing stem from the advertising industry, not from science), as well as getting your CFO to sign off on a budget (woop woop)…