‘R U OK Day’ is here again! As someone who deeply values the support of one’s friends, I love ‘R U OK Day’. Each year for me, it’s a nice opportunity to pause and reflect on the moments, big and small, where my friends have really been there for me, whether I’ve needed it or not. This year, with a new and growing team at Athyna, ‘R U OK’ day….

Without data, the impact of advertising is invisible. It’s a critical tool for measuring effectiveness (fun fact- the roots of modern AB testing stem from the advertising industry, not from science), as well as getting your CFO to sign off on a budget (woop woop)…