Kaimera Unites Media Industry behind WHC

22 May

Women’s Housing Company (WHC) is a specialist community housing provider and homelessness service supporting women. With over 40 years of history, experience and commitment, the WHC has grown and expanded its services to provide crisis, transitional, social and affordable housing across Sydney, the Hunter and Coffs Harbour. Now, in a major show of industry support, Australia’s media sector has united behind WHC to help amplify awareness of the organisation’s work and the growing need for housing support services for women.

Led by ‘Amplified Independence’ media agency Kaimera, the six-week campaign launches on 18 May and will run across premium digital, outdoor, print, radio and BVOD platforms, focusing on the eastern-seaboard.

Participating media partners include Time Out, Broadsheet, Alliance Outdoor Media, JCDecaux, Seven, Foxtel, oOh!media, QMS, Paramount, Newscorp, VMO, ARN and SBS.

The campaign introduces WHC to broader Australian audiences, focusing on the organisation’s core purpose: helping women recover, rebuild and regain stability after crisis. It is designed to build awareness of WHC as a leading voice in women’s housing and homelessness support, while also encouraging meaningful engagement and fundraising support.

At its heart, the campaign reflects the belief that a home is more than shelter - it is the foundation for safety, independence and the ability to rebuild a future.

Nick Behr, CEO of Kaimera, said the campaign demonstrated the power of the media industry coming together behind an important cause.

“This campaign is a great example of what can happen when media owners, agencies and partners unite behind something that genuinely matters. The support shown for Women’s Housing Company has been incredible, and we’re proud to help give greater visibility to the critical work they do for women.”

“Launching our first-ever fundraising campaign, A Safe Home Changes Everything, is a significant milestone for Women’s Housing Company, and from the outset, it was essential that this work was grounded in care, integrity and impact,” said Nada Nasser, CEO of Women’s Housing Company.

“Kaimera’s experience made that possible. Their commitment went far beyond media strategy. They brought belief, generosity and genuine purpose to the table. Through their extraordinary support in securing more than $750,000 in pro bono media value, Kaimera

has helped ensure this campaign reaches far beyond what we could have achieved alone, ultimately helping more women and children access the safety and stability they deserve.”

The campaign creative centres on real stories of resilience, highlighting the role WHC plays in helping women rebuild their lives with safety, dignity and support.