Cannes Crocodiles 2025
Cannes Crocodiles 2025 — Should You Go Next Year?
If you’ve ever wondered whether Cairns Crocodiles is worth the hype (and the airfare), here’s the honest verdict after this year’s event, straight from the Kaimera crew.
So, is it worth it?
Yes — if you're looking to:
Reconnect and build real relationships
Trent McMillan summed it up perfectly: “All key players were present and engaged — it was a powerful environment for reconnecting and sparking new ideas.”
Whether it was catching up with clients like Axel (Scenic World), Chris (REA), and Shirley (MG), or deep-diving with media partners from across the country, face time was invaluable.
Get inspired
Sessions delivered tangible insights on topics like AI, Gen Z strategy, and navigating an increasingly complex media landscape — with respected voices leading the charge. If you like to keep your strategic thinking sharp, the content held its own.
Celebrate the work
The Crocodiles Awards brought creativity and effectiveness to the forefront, showcasing what’s possible when great ideas meet smart media.
Support the next generation
The Cairns Hatchlings initiative gave emerging talent a platform, reminding us that the future of our industry is bright — and already here.
Ditch the silos
From the Pinterest Welcome Party to late-night mixers, the social calendar actually served a purpose: breaking down barriers and starting real conversations.
This year marked Marianne Lane’s second time attending Cairns Crocs, and she described the experience as a valuable opportunity to reconnect with clients, media partners, and industry peers in a more informal setting.
“Being in Cairns, with its warm climate, naturally sets a more relaxed tone for conversations,” she said. “It was an enjoyable yet intense three days — definitely not for the faint-hearted, and certainly not a holiday.”
Her advice for those planning to attend in 2026? “Mornings are for the conference sessions; after 1 p.m., it’s all about networking.”
Final verdict?
If your role involves clients, media relationships, or staying at the forefront of industry thinking — it’s a ‘yes’ from us.
Just plan your calendar wisely, wear comfortable shoes, and be ready to hit the ground running (literally).
