Nick and I embarked on our first journey to South by Southwest (SXSW) this year, eager to dive deep into the pulsating heart of the U.S. media landscape. Our objective was clear: to juxtapose it with our current landscape, uncover the emerging trends and technologies poised to reshape our world - and boy, did it deliver…

Employee preferences for WFH means workplaces need to utilise office spaces as a tool to connect with staff. In Better Workplaces, AdNews looks at how agencies use office design to entice staff to come in and create a company culture worth staying for. Nestled in Surry Hills' Elizabeth Towers sits independent media agency

Last week, Kaimera proudly joined in the celebration of Mardi Gras Week! A massive thank you to the amazing team at News Corp and the incomparable Renee Saunts for treating us to a performance that will go down in history. Renee Saunts didn't simply enter the room; she commanded it, leaving us all in awe…

Artificial intelligence (AI) is rapidly transforming the world of marketing. AI-powered tools and platforms are automating tasks, optimising campaigns, and enhancing productivity. However, AI is not a replacement for marketers. I would argue that marketers now play a more important role than ever given the…

The Super Bowl, one of the most-watched television events in the United States, serves as a testament to the enduring effectiveness of old-school TV advertising. The Super Bowl, one of the most-watched television events in the US, serves as a testament to the enduring effectiveness of old-school TV advertising.

Last Thursday, the iconic Ivy Ballroom set the stage for an insightful morning at the HEARD 2024 event hosted by Commercial Radio Australia (CRA). As an outlier in the realm of audio consumption, I embarked on this journey with a keen interest in branded content, eager to explore the potential of integrating brands with…

Going to work is many things… but does it make you feel like you’re making a positive impact on society? Having heard Jolt’s vision to move towards a zero emissions future, it definitely made me feel inspired as a media planner and buyer to understand how the industry could have a better environmental footprint.

As a dedicated Liverpool fan, the challenges of accessing football (soccer) content in Australia are vast and frustrating. Subscribing to multiple services for various competitions is necessary, including Optus for the EPL, Stan for European football, Paramount for the FA Cup, and beIN Sports for the Carabao/EFL Cup.

MAFS smashes ratings in its 2024 return, but not without ruffling some feathers.In its entire 10-season run, I have watched only a single Married at First Sight episode, and admittedly, that was only to appease an ex-girlfriend. However, in this regard I am very much in the minority….